Camel milk chocolate at Harrods London!

Al Nassma Chocolate has its headquarter at Dubai, makes a unique chocolate made from camel milk, They have collaborated with Harrods of London for retail sale of the product.

Harrods is globally known for sale of luxury items. Joining hands with Harrods would mean exclusivity and innovation. General Manager at Al Nassma Chocolate said that UAE has gained exclusivity and appreciation and presence of this new product at Harrods and it will definitely attract Harrods customers in coming days. This of course, stands for high end positioning and quality of the camel milk chocolate.

Al Nassma Chocolate was established in 2008 in Dubai and they took four years to do lot of research and development for feeding the market with an aim to add collection of pralines and chocolates in future. So far the international presence is quite limited. If we look back like ten years ago, a non-European was not possible to find in European market at all. But now we are at a premium place offering a high quality UAE product at a high quality place meeting high quality standards.

Van Almsick also commented that placing the product at a prestigious store having global repute in history like Harrods is a proof for our quality and efforts. Thanking Harrods for allowing them to offer the unique quality product would mean that the product is all innovative, world class and meets those high global standards. This is a point that Al Nassma Chocolate has been able to win Harrods’ trust to be in the UK market.

Van Almsick went further saying that with such huge investment on design and packing of a complete UAE origin product and this makes Al Nassma brand more attractive to Harrods class customers who look for unusual gift item to buy. No one else is producing camel milk chocolate and Al Nassma has been able to grow its brand from the basics to a position where global standards matter. The product is all halal produced with all natural ingredients without any additives makes the brand compatible for a high end retailing place thus bringing all success. The products are made available at Harrods effective July 2015.

Other places where Al Nassma brand is retailed are Burj Khalifa, Emirates Palace at Abu Dhabi; Burj Al Arab and The Dubai Mall. Besides this Mall of the Emirates and The Top are having it together with Dubai Duty Free and Abu Dhabi. This way the brand is expanding its presence at premium outlets throughout GCC too.